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Regular price $20.00 USD
Regular price Sale price $20.00 USD
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Our best seller, and for a reason. The Clay provides users with an all-day, reworkable style that can be tailored to any hairstyle. Smooth in application with a matte finish, it gives mid-length to long hair the hold it needs for all day effortlessly good looking hair.  Similar to our other pomades, the ingredients work to moisturize your skin, stimulate hair growth, and reduce dandruff all while keeping your hair in place.

Shipping Information

All orders will be promptly shipped within 1-3 business days.

Depending on the speed selected at checkout, items can arrive between 3 - 5 business days.



  • Shea Butter: moisturizes, rehydrates, no clogged pores, absorbs quickly
  • Moroccan Lava Clay: reduces dry, flakey scalp while clearing clogged pores to stimulate hair growth and reduces dandruff.
  • Argan Oil: strengthens, eliminates dry scalp, packed with antioxidants
  • Vitamin E: builds tissue, prevents corrosion, repairs damaged follicles


Water (Aqua), Butyrosperum Parkii (Shea Butter), Glycerin, Cera Alba (Beeswax), Polyvinylpyrrolidone, Cetearyl Olivate, Sorbitan Olivate, Cetearyl Alcohol, Glyceryl Stearate, Ozokerite, Limnanthes Alba (Meadowfoam Seed Oil), Argania Spinosa (Argan Oil), Moroccan Lava Clay, Illite Clay, Xanthan Gum, Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters, Sodium Stearoyl Lactylate, Tocopherol (Vitamin E), 1,2 Hexanediol, Caprylyl Glycol, Disodium EDTA, Phenoxyethanol, Ethylhexyglycerin, Natural Fragrance Blend


All HWG goods are packaged in a variety of sustainable materials. The Clay features 100% post-consumer recycled plastic, which is 100% recyclable, effectively removing raw plastics from our oceans and landfills.

Usage & Benefits

How to Use:

  1. Scoop a small amount into the palm of your hand
  2. Rub between hands to evenly distribute
  3. Apply to your hair to create your desired style


  • Won't clog pores
  • Easy to apply
  • Washes out with water
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Customer Reviews

Based on 287 reviews

Great Product, Great Company. I have been ordering products from this company for the past few years now and have been very satisfied.

Ruben Gutierrez

No gunk, just style with a clean feeling. Works for my difficult curly hair. Makes my hair feel quite soft and clean while maintaining a hold. I've not experienced that before with other products. This one works.


Great finish. Hair looks clean and the material is completely malleable. It smells awesome and it’s super easy to wash off.


I found out about this product in 2022. I wanted to see how well this product has done for my hair for the past two years and frankly, I LOVE IT! I have tried all the HWG trios but I have to say the clay is my favorite out of all of them. I usually apply the clay product after I had damp hair after a shower, and it forms my hairstyle from straight to wavy in the shape I want it to go to. The clay product holds well but personally on my hair, it does droop but I solved this solution with a light hair spray. Since then, I have always been buying HWG clay and I couldn't be happier. Thank you to the founder for creating a sustainable and healthy hair product for gents who really want to protect our hair as we grow older.

Haven't written a product review in years... this is worthy

I'm 31 years old and my whole life I've had annoyingly straight hair the grows directly down and in on all sides. Since I don't want to look like an emo, I've been putting product in the front to keep it styled since I was a teenager. I've been through just about every product, and recently found that some of my old go-tos had changed and lost a lot of quality, while at the same time increasing in price. I was frustrated as nothing seemed to hold all day anymore, and also became worried that they were not good for my hair (I'm terrified of balding). I tried HWG and it's exactly what I was looking for. It's a good balance of everything you need. It's easy to apply, doesn't pull out much hair, lasts all day, looks natural, and my gf says it smells great. I'm definitely more comfortable with my hair's health using HWG than previous products and don't plan on buying anything else. The front looks thick and I'm less worried about balding. It's up there in price, but it comes with a good supply and you don't need to use much, for me it lasts a while. Totally worth it in my opinion, happy that HWG is focussed on making quality products.