GRIT
GRIT is the everyday essential for men who want clean ingredients without sacrificing performance. Made from just 7 natural ingredients, it delivers medium hold, a natural semi-matte finish, and lightweight, reworkable control. Thickens fine hair, resists sweat and humidity, and supports healthier hair and scalp with every use. Clean performance, timeless style.
3 OZ | 88 ML
Ingredients: Shea Butter, Bentonite Clay, Coconut Oil, Beeswax, Rosemary Leaf Oil, Limonene, Linalool
GRIT
THE 7 INGREDIENTS OF GRIT — AND WHY THEY MATTER
1. Butyrospermum Parkii (Shea) Butter Deeply conditions and softens hair while helping prevent dryness and breakage. Shea butter gives GRIT its smooth, easy-to-scoop texture and keeps your hair feeling healthy—even with daily use.
2. Bentonite Clay A mineral-rich clay that adds natural texture and volume while absorbing excess oil throughout the day. It gives hair that gritty, effortless, lived-in look without feeling heavy or greasy.
3. Cocos Nucifera (Coconut) Oil Nourishes the hair shaft to help reduce breakage and frizz. Coconut oil supports stronger, healthier-looking hair while adding just the right amount of natural smoothness and control.
4. Cera Alba (Beeswax) Provides long-lasting, buildable hold and structure so your style actually stays put. Beeswax helps shape, define, and separate hair while sealing in moisture and protecting against the elements.
5. Rosmarinus Officinalis (Rosemary) Leaf Oil Supports scalp and hair health while helping to invigorate and refresh. Rosemary has been used for generations to keep hair looking strong, full, and energized — and it contributes to GRIT’s clean, herbaceous scent.
6. Limonene A naturally occurring component found in essential oils, limonene contributes to GRIT’s fresh, uplifting scent profile — without the heavy, artificial fragrance you’ll find in most mainstream products.
7. Linalool Another naturally occurring aroma component from essential oils, linalool rounds out the scent to keep GRIT smelling clean, subtle, and sophisticated — never overpowering.
GRIT has a firm texture and a little goes a long way. Start with a small amount—about one fingertip—and warm it between your palms until evenly spread. When scooping, the texture will feel slightly gritty at first—that’s normal. As you work it between your hands it will smooth out and become clear and fully emulsified, which is when it’s ready to apply. Work into towel-dry hair starting in the back and moving forward, distributing evenly down to the roots for strong hold and natural texture. For added volume and a matte finish, style with a blow dryer.
